THE PRODUСT

Lenovo Yoga Book — is an ultimate art-tab in a laptop format. It has 2 touch displays: one to surf and interact in a usual way & one e-ink display to read, type or even draw as on graphic pad.

CHALLENGE

Nowadays everyone can be an artist — open Instagram and upload a snap. Algorithms and filters will do all the dirty work for you. BTW, you have the 24/7 studio in your hands — the smartphone or tablet.

So nobody draws today.

Bring back fun of hand-drawing by literary re-creating photos.

IDEA

EXECUTION

To present multi-functional benefits of Yoga Book we collaborated with professional illustrator and Bird in Flight — biggest ukrainian site about modern photography and visual culture. We asked an artist to recreate all photo content from BiFs main page.

Then we added Art Switch — trigger that replaces all photos with artists illustrations on BiF`s main page. Yep, firstly users reacted "WTF!!!", but changed their mind to "WOW that's cool!" while playing with Art Switch to compare photo & illustrations on site.

In addition we created longread with interview and the video story about project with link to product page. You can check it here.