The innovative city-tour, that presents ukrainian capital
from new point of view — in VR.
from new point of view — in VR.
Kyiv from dawn till dusk:
the VR-tour
Lenovo Explorer — is a VR headset.
In Ukraine only geeks dealed with vr,
but we were launching it for mass-market users.
In Ukraine only geeks dealed with vr,
but we were launching it for mass-market users.
The Product
Challenge
To show audience product`s benefits we have
to engage people in use. But there was no
content — nor global, nor local — for the product.
to engage people in use. But there was no
content — nor global, nor local — for the product.
To show audience product`s benefits we have to engage people in use. But there was no content — nor global, nor local — for the product.
Idea
We created Kyiv from dawn till dusk — brands first VR-application and an infotainment tour around ukrainian capitol.
Solution
For the app we chose bunch of unique locations, representing modernist heritage and innovation trend, shot in sphere and postproduced specially for Lenovo Explorer.
We also developed 6 interactive games for every location.
We also developed 6 interactive games for every location.
To promote the application we created a communication ecosystem. The offline posters, chat infobots and social media campaign drived audience to promosite.
Promo
On the landing page we created interactive map of the project, teased all locations and led people to download app.
Impact
minutes
of immersive
content
of immersive
content
40+
true VR-experience
4K
interactive
games and real
souvenirs
games and real
souvenirs
6
language
versions
versions
3