The innovative city-tour, that presents ukrainian capital
from new point of view — in VR.
Kyiv from dawn till dusk:
Lenovo Explorer — is a VR headset.
In Ukraine only geeks dealed with vr,
but we were launching it for mass-market users.
To show audience product`s benefits we have
to engage people in use. But there was no
content — nor global, nor local — for the product.
To show audience product`s benefits we have to engage people in use. But there was no content — nor global, nor local — for the product.
We created Kyiv from dawn till dusk — brands first VR-application and an infotainment tour around ukrainian capitol.
For the app we chose bunch of unique locations, representing modernist heritage and innovation trend, shot in sphere and postproduced specially for Lenovo Explorer.
We also developed 6 interactive games for every location.
To promote the application we created a communication ecosystem. The offline posters, chat infobots and social media campaign drived audience to promosite
On the landing page we created interactive map of the project, teased all locations and led people to download app.